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Retention – acquire gamers who are more likely to play a game for 7 or more days It enables individual-gamer, rather than cohort-level, targeting to enable better: InnoGames first applied Audience Pinpointer with its Warlords of Aternum UA campaigns, focusing on gamers with high day-7 retention values.Īudience Pinpointer is a Unity Ads feature that identifies gamers likely to have a specific value beyond an app install based on an advertiser’s goals. And now, with Audience Pinpointer, we’ve pushed acquired-user quality even higher, which is quite impressive,” continued Sebastian.

“With Unity Ads we have always been able to acquire high-quality users. They’ve tried a number of real-time bidding (RTB) and demand-side (DSP) platforms, if only to avoid relying on a single source. InnoGames’ UA strategy has been diverse, with campaigns running on ad networks like Facebook, Google, and Unity as well as TV. According to Sebastian Goldt, Head of Performance Networks, “The CPM and fill rate are great compared to other sources, and we especially appreciate Unity’s dedicated Support, Client Partners, and Ad-Ops teams – they’ve made a big difference.” Most InnoGames offerings monetize purely via IAP, and though the Unity Ads team has been a partner for many years, their efforts with ad monetization are just ramping up. Looking forward, the InnoGames team is particularly excited about implementing the new Unity Data-Oriented Technology Stack (DOTS) components – the Entity Component System (ECS), the C# Job System, and the Burst Compiler – which let developers take better advantage of multicore processors on mobile devices. To further boost performance, InnoGames regularly leverages the asset cache server, draw call batching, editor scripting, and of course, the Unity Profiler. It makes it easier to manage changes and debugging by keeping shared data independent from script instances. ScriptableObject is a serializable Unity class that holds references to UI/GameObjects for battle-balancing.

Lightmapping precalculates surface brightnesses in Warlords of Aternum’s multiple scenes and it stores results in a lightmap for later use.

The C# AssetBundleGraphTool reduces tedious asset importing and bundling tasks, letting their engineers easily build and automate workflows for creating and changing asset settings graphically. Many Unity features helped streamline development and enhance the game: Using Unity, they continued developing the turn-based strategy (TBS) game as Warlords of Aternum, added massive content updates, optimized battle-balancing, and more.

InnoGames acquired Warlords from Wooga Studio in 2017.